Meet Our Team - Professional Sign Services

Our Team

Choose the team that focuses on your needs 100% of the time. Choose Professional Sign Services.

Certified Lighting - Bill Reason

Bill Reason


Company years: 21 years
Hobbies: Going to Tennessee Titans games even though he is a Saints fan, spending time at his farm, taking brisk walks, entertaining family and friends, serves on boards of community non profits, riding jet skis on the lake.
Interesting Fact: Grew up in New Orleans. Has 4 kids and one grandkid.

Roxanne Cockrell

Runs the show

Company years: 30 years
Interesting Fact:
First concert:

Email –

james reason

James Reason

Vice President of Sales

Company Years: 5 years
Hobbies: Watching football, golfing, hanging out with my wife and kids, attending church and concerts, going out on the lake.
Interesting Fact: Married with 2 kids. Have seen Dave Matthews 20+ times in concert.
First Concert: Dave Matthews Band

Certified Lighting - Colin Woodcook

Colin Woodcook

Chief Operations Officer

Company years: 6 years
Hobbies: Cooking, spending time with my family, entertaining and planning events.
Interesting Fact: Navy Veteran, President of local Rotary Club.
First Concert: Rolling Stones

Certified Lighting - James Blade

Phillip Bade

Field Operations Supervisor

Company years: 18 years
Hobbies: Throwing Darts and rock climbing.
Interesting Fact: From Chicago, IL and have been in the sign industry for 28 years.
Favorite Movie: Red Dawn

team member Steven Eddy

Steven Eddy


Company years: 4 years
Hobbies: TBD
Interesting Fact: TBD
First Concert: TBD

team member KELLY LOWRY

Kelly Lowry

Project Manager

Company years: 4
Hobbies: Spending time with my 2 daughters and 3 grandchildren. Attending Church and traveling, karaoke, watching the bachelorette and the Kardashians haha.
Interesting Fact: I’m 46 with 2 kids and 3 grandchildren.
First Concert: Rick Springfield

Team member Mitchell Gravely

Mitchell Gravley

Project Manager

Company years: 2 years
Hobbies: Building LEGO sets….for real, climbing, bike riding, hanging out with my Wife and daughter.
Interesting Fact: Started out as a lead installer in the company and then moved to sales/project management. STARWARS NERD!
First concert: Reel Big Fish & Streetlight Manifesto


Certified Lighting - Kelly Higgins

Kelly Higgins

Project Manager / Permit Expeditor

Company years: 2
Hobbies: Doing anything outdoors, entertaining by the pool, going to the beach, hanging out with my husband and 2 kids, cooking (sometimes).
Interesting Fact: I’ve been best friends with Kelly Lowry for 20+ years. And I have been married to my husband for 25 years.
First concert: Rod Stewart.


Cody Quick

Outside Sales

Company years: 1
Hobbies: Working out, wrestling, riding 4-wheelers. Being outdoors!
Interesting Fact: State Champion Wrestler and 2-time collegiate all-american.
First concert: Dustin Lynch

Scott Lee


Company years: 1
Interesting Fact:
First concert:

Rebecca Lee


Company years: 1
Interesting Fact:
First concert:

ellie mae professional sign

Ellie Mae

Company Mascot

Company years: 3
Hobbies: swimming, chasing balls, lounging around, receiving shipments, keeping an eye on things around the shop.
Interesting Fact: Single, waiting on the right hound.
First Concert: Mom and Dad karaoke bar

“I have been working with Professional Sign Services now for 3+ years. The whole team you deal with is very professional. This is a company that does what they say they will do. All jobs I have partnered with them on came in on budget, and on time.”

“The install crew is awesome. If an issues arise in the field, they think on their feet and come up with solutions, not excuses. I would highly recommend Professional Sign Services for all your signage and lighting needs.”

Kevin Horne
Senior Program Manager for Stratus

“Professional Sign Services’s team is the perfect partner for our company’s largest national construction-based project. Their attention to detail and knowledge allowed our joint efforts to exceed our client’s expectation and we look forward to partnering again on future projects.”

Elise Fine
Project Manager for Bailiwick

“Professional Sign Services has been such a pleasure to work with. They go above and beyond to get all of our projects completed on time and do so in the most professional manor. Their staff and field technicians are knowledgeable and have a mind for on-site problem solving to help come up with a solution to any issues that may arise. I consider PSS to be an invaluable partner who helps me meet my customer’s expectations with every project that they touch.”

Wanda Yarborough
Project Manager for Atlas