We Chattanoogans are proud of our Whiskey. We’re proud, not only because it tastes great or because it’s generating good business for our local economy, but because the people at Chattanooga Whiskey Co. are dedicated to doing business the Chattanooga way. True to form, they chose to set up their still in the heart of downtown, in a historic building that needed some love, and they loved it.

Rich Abercrombie, Creative Director at Tennessee Stillhouse, came to us with some really exciting ideas for the space. He familiarized us with the brand and did a great job of communicating the look and feel that they hoped to achieve in the Stillhouse. Some of the pieces were fairly routine (although exceptionally well-designed) vinyl-on-glass installations. What was most exciting for us, though, was the degree of collaboration and problem-solving involved in pulling off some of the more complex visuals. The hand- painted barrelheads are a prime example of that collaborative process. Rich was able to show us exactly what he wanted, not knowing exactly how to make it happen, and trusted us to execute with a high degree of craftsmanship and attention to detail.